Its Ferris Wheel, which was never put into action, is now an unforgettable symbol of the catastrophe.

BBC: A day trip to Chernobyl

Great brand-builder, but for a company long on talk and short on action, maybe not the best symbol.

FORBES: Magazine Article

At surprising moments, the action spirals into an all-white screen, and whiteness becomes a recurring motif, a symbol of death and life.

NEWYORKER: Winter Sleepers