"That's normally a very fluid action, but to a computer, it's confusing, " says Lazaridis.

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Implementing a strategic plan is a dynamic, fluid, constantly evolving process that requires focused action each and every day.

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The wallet-sized card threatens legal action against any doctor who seeks to withdraw food or fluid to end the carrier's life.

BBC: Right to die: the reaction

In 2004, after Duke University surgeons operated on thousands of patients using instruments inadvertently washed in used hydraulic fluid instead of detergent, Duke attorneys filed an action to recover costs against one of the patients who sued.

CNN: Bring medical misdeeds into the light

The moral of this story is leaders need to be honest, have a demonstrated track record of success, be excellent communicators, place an emphasis on serving those they lead, be fluid in approach, have laser focus, and a bias toward action.

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