If Royal Caribbean can't give people a reason to travel on its cruise ships rather than on Carnival 's , maybe its best to stir them into action with a drum-banging television spot and scream at them to "Get Out There!"

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If Royal Caribbean can't give people a reason to travel on its cruise ships rather than on Carnival 's (nyse: CCL - news - people ), maybe its best to stir them into action with a drum-banging television spot and scream at them to "Get Out There!"

FORBES: Bully Marketing