Gain more input from citizen reporters and be able to analyze and take action.

FORBES: Location Intelligence - The Future Looks Bright

An M2M solution must not only be able to connect to and capture from the sources of data, but analyze and take intelligent action on the data in real-time.

FORBES: The Massive M2M Business Opportunity (Part 3)

Online retailers are particularly smart at this, and have given many established brick and mortar competitors a hard time with their ability to analyze consumer sentiment, take suitable action, and elicit positive recommendations from their enormous online audience.

FORBES: Now that data's going really big, what's next?

There might be some rudimentary data collection and feedback analysis, but there is not a real process in place to analyze the data and put improvements into action based on the feedback.

FORBES: "Listening but Not Really Hearing You"

Bush will focus on a key element of his plan for the new department: a division to analyze intelligence about potential terrorist threats and then pass on recommendations for action by other divisions within the department.

CNN: Bush to highlight arrest of 'dirty bomb' suspect

Usually, you explore data in one system, analyze it in another, search for more related information in another, and then take action in still another.

FORBES: A Vision for Unifying Access to Data and Documents