Then, with Mr. Zehetbauer acting as general contractor and Mr. Wardlaw in charge of product research, the two built the houses and interior cabinetry themselves, putting in what they estimate was thousands of hours.

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Then he brought Tim Cook (COO and acting CEO) in, wanting to make the operations side as good as the product side.

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His acting, rapping and social networking careers have catapulted him beyond the typical jock who just endorses product.

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