Certainly, product categories such as refrigerators or even smartphones have achieved even deeper penetration, but looking at single companies, it's a short list with probable names such as GE (light bulbs) or 3M (Scotch tape).

CNN: Half of U.S. households own at least one Apple product

Expectations are high among some financial analysts, investors and industry experts that the low-cost airlines, which now hold only 7% of the intra-European air travel market as reckoned by the number of passengers they fly, and even less by revenue, can reach the penetration levels achieved by their U.S. counterparts.

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Yammer have built a business in a few years which has penetration inside 85% of the Fortune 500 which was achieved through employees adopting it of their own accord.

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