Dell is struggling to defend its market share against Asian rivals Lenovo and Acer and the Apple iPad.
In the U.S. market, Apple surpassed Acer, and is now the number three player, with 10.7% share, and growth of 8.5%.
Dell competes with personal computer manufacturers like Hewlett-Packard, Apple, Acer and Toshiba, and increasingly against IBM and others for IT services.
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Meanwhile, Dell been hustling to build computers with more curb appeal in a consumer market where it faces tough competition from Apple, HP, Acer, Asus, Samsung, and a host of others.
The mobile market continues to evolve at a rapid rate with new smartphones and tablets being introduced by Apple, Samsung, Acer, Asus, HP, Toshiba, Vizio and other big companies at a brisk (almost monthly) pace.
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Apple primarily competes with PC makers like Dell, Hewlett-Packard and Acer, all of which have seen greater notebook price erosion than Apple historically.
That said, Wu notes that he remains concerned that the company is in a tough position fundamentally in the PC business, with low-cost players Lenovo and Acer encroaching on one one side, and Apple gaining ground on the other.
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Among the products announced were new notebooks from Apple, Samsung, Dell, HP, Asus, Acer, Lenovo, and Sony.
That mix makes Dell a particularly valuable barometer, since Dell competes with Apple in high-end PC market, Asus and Acer in the mainstream PC market, HTC and Samsung in tablets and smartphones, IBM in the data center, and HP just about everywhere.
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Acer doesn't plan to launch its own mobile applications shop, like Apple's App Store.
In the U.S. market, HP again was tops, with 29.3% share, followed by Dell at 22.1%, Acer with 11.1%, Toshiba with 10.3% and Apple (AAPL) with 9.7%.
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The onslaught of Apple's iPad and a host of imitators have cut deeply into Acer's revenue, which has slipped from second to fourth place among PC vendors amid stalled sales.
First, doing so vaults Apple into third place globally in Q4 among PC vendors, behind HP and Acer, according to Canalys.
At its own developer conference last month, the tech giant revealed that Samsung and Acer will be bringing out the first Chromebooks later this month to make that vision a reality and give Apple a run for its money.
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