The real threat may come when Acer incorporates its new technology into all its PCs.
He believes Acer can shake up the market regardless, given its corporate heft and strong brand.
Acer says this netbook, with its high-definition screen and Dolby sound software, is particularly suited to watching videos.
Indeed, Acer is using all the tools at its disposal, including unique partnerships, to set its products apart.
Since releasing its first Aspire One in July 2008, Acer has grabbed the lead in global netbook shipments.
The new models' success will be crucial to Acer and others in the industry.
Enhanced models of Acer's flagship Aspire series of the tablet-laptop hybrid were also unveiled Monday.
Lanci started in Italy and built Acer into a European powerhouse from that base.
Acer, for example, aims to become one of the five largest smartphone makers by 2014.
Though the unit shares some suppliers with Acer, it operates like a startup within the company.
Acer doesn't plan to launch its own mobile applications shop, like Apple's App Store.
At a flamenco-themed party in Barcelona in February Acer debuted its first five touch-screen phones.
But tying phones to its computers won't necessarily make Acer's phones into iPhone killers.
Acer aims to win at this game by offering more phones and rolling them out rapidly.
De Lencquesaing's response: Next year Acer will ship 50 million units, including computers, monitors and phones.
Lanci concedes that Acer must spend the next year strengthening ties to wireless carriers.
Other firms to have agreed to pay royalties include HTC, Samsung, LG, Sharp and Acer.
The Acer Browser Magnifier expands reading areas and retains user preferences for easier web browsing.
ENGADGET: Acer outs AZ3, AZ5, Veriton Z Series all-in-ones, starting at $650
Select Acer Aspire One models come with the option for 3G broadband wireless connectivity.
ENGADGET: Acer's Aspire One D250, 751h now on sale in North America
Acer's newest monitors are available in two sizes - 21.5-inch (H226HQL) and 23-inch (H236HL).
ENGADGET: Acer announces two H6 Series monitors for the US, prices start at $150
Either machine, too, can be configured with Acer's InstantOn technology, which promises 1.5-second resume times.
ENGADGET: Acer announces Aspire 5600U and 7600U all-in-ones, coming this month for $1,000 and up
The Acer Iconia W510 features the latest technology and extras that make it incredibly useful.
ENGADGET: Atom-powered Acer Iconia W510 on sale November 9th for $500 and up
More recently, Acer has nurtured a relationship with Google to keep Microsoft at bay.
Acer America, the tenth-biggest computer firm in the U.S., says it also expects a good year.
Acer has decided to relocate its Esplex logistics hubs to one centre in Eastern Europe.
Light, compact and easy to use, the Acer LumiRead is the ultimate travel companion.
ENGADGET: Acer's 6-inch LumiRead to offer Barnes and Noble ebooks, ISBN scanner
Acer is also developing a smaller, 7-inch tablet for launch later this year.
Acer designs environmentally friendly products and, with its vendors, has established a green supply chain.
ENGADGET: Acer unveils C7 Chromebook, portable cloud computing for just $199
Other PC rivals, such as Acer, have been rocked by management changes in recent weeks.
FORBES: Lenovo President Sees Tablets Capturing 20% Of PC Market
The podium was completed by Acer, which shipped 11 million units, 12.4% of the market.
应用推荐