On Thursday, a week later, it inched further toward a long-term deal with Google because the companies are pleased with the initial results of the experiment, according to The Wall Street Journal.

FORBES: Magazine Article

According to Wright, people in that experiment searched 50% more.

FORBES: The Business Of Search

Scientists with the ALPHA Experiment couldn't tell, according to study published in Nature Communications.

CNN: What's the matter with antimatter? Scientists want to know

Forty of the 50 largest airlines say they will experiment with NFC technology in the next two years, according to a January 2012 survey by SITA, or Societe Internationale de Telecommunications Aeronautiques.

BBC: Seven innovations in air travel

Tim Samaras founded TWISTEX, the Tactical Weather Instrumented Sampling in Tornadoes Experiment, to help learn more about tornadoes and increase lead time for warnings, according to the official website.

CNN: SHARE THIS

Such an experiment is somewhat ad hoc but should at least provide a proof-of-principle, according to Jim Tartaglia , global head of HIV research at Aventis.

FORBES: Merck, Aventis Team On AIDS Vaccine