Every resolution should have a plan to accomplish it.

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There needs to be a unified message coming out about what espnW wants to accomplish and how they plan to do it.

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But if you stick to your game plan, you will be amazed at how much you and a great team can accomplish against the odds.

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If you can engage with a PR person to understand your vision, understand what you are trying to accomplish as a company, the discussion is going to be different when you come together for a final PR plan.

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