An accident investigator later examined the scene and estimated the speed at point of impact was between 30mph and 35mph which "must mean the approach speed would have been greater", said Mr Lamb.
And sceptics point to a plant in Kirklees that exceeded its pollution limits after a boiler accident evidence that incinerators are not as safe as their manufacturers claim.
As I discuss in my book The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, I co-authored, WOM and buzz do not happen by accident.
The International Atomic Energy Agency has classified the Tokaimura accident, which was the worst in Japanese history, as level four on its seven-point scale, making it the world's most serious since the level-seven disaster at Chernobyl in 1986.