BAA, the airports authority, casts doubt on the value of his acceptance of a cap.

ECONOMIST: Terminal 5

However, brands can increase the value of innovations by increasing market acceptance of those innovations.

FORBES: Frequently Asked Questions About The Innovation Premium

These concepts of shared value creation and shared value consumption are currently early adopter trends, enjoying niche acceptance and having their first initial success cases.

FORBES: Can China Lead The Development Of The Shared Value Economy?

Money needs psychological acceptance: The population must unblinkingly accept the fact that a plastic card or flimsy paper is of great value.

FORBES: Magazine Article