For place names, a less traumatic solution would have been to simply push for wider public awareness and acceptance of the current spellings, which broadly follow the M-R system.

CNN: From Our Correspondent: You Say Bulgogee, I Say Pulgogi

I'm hopefully moving to the point of acceptance.

CNN: In early Alzheimer's, work is possible with support

And I'm not just talking about the rising incidence, popularity and acceptance of home and apartment rental.

WSJ: Renting Prosperity