This evidence and the findings of public-goods experiments led the anthropologists to conclude that acceptance and rejection were strongly linked to feelings of fairness and reciprocity in addition to material benefits.
ECONOMIST: Human behaviour
Others can make the difference between an acceptance and a rejection.
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This acceptance or rejection inevitably affects confidence levels and the personal sense of effectiveness.
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Viewers' "chances of acceptance or rejection" must be permanently shown and updated at no more than 10-minute intervals.
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"You have got gay acceptance (advert) and a few days later a slap in the face, gay rejection, " the barrister said.
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Consumers' acceptance of Wal-Mart's flat-screen TVs and other expensive gizmos is a stark contrast to their rejection of its higher-end clothing.
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