This evidence and the findings of public-goods experiments led the anthropologists to conclude that acceptance and rejection were strongly linked to feelings of fairness and reciprocity in addition to material benefits.

ECONOMIST: Human behaviour

Viewers' "chances of acceptance or rejection" must be permanently shown and updated at no more than 10-minute intervals.

BBC: NEWS | Entertainment | Q&A: Premium rate phone lines

Consumers' acceptance of Wal-Mart's flat-screen TVs and other expensive gizmos is a stark contrast to their rejection of its higher-end clothing.

FORBES: Toy Scare Could Help Wal-Mart