He left FedEx in 1992 to work for the ratings agency, AC Nielsen, and met Porter four years later.

FORBES: After the Bubble

He left FedEx in 1992 to work for AC Nielsen, the ratings agency, and met Porter four years later.

FORBES: After the bubble

But the samples on which Biscoe is drawing for her market research aren't exactly up to AC Nielsen standards.

FORBES: The Whiners