In America, where voters are terrifically rude about Congress in the abstract, individual congressmen and senators still enjoy considerable fawning and swan about in cars with special number plates.

ECONOMIST: British distrust for politicians is peculiarly dangerous

Perusing the five-star reviews in Perfumes, it seems that a good perfume is surprising, individual, abstract, witty, maybe ironic, complex (for example, Thierry Mugler's Angel perfume works because of the juxtaposition of cotton candy and flowers with a masculine patchouli), long-lasting, transformative (it somehow makes the wearer feel different).

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"We feel much stronger feelings for an individual than we do for ... an abstract group, " Hodges said.

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But abstract issues aside, how would the announced potential merger affect you, the individual investor?

FORBES: How An NYSE-Deutsche B?rse Merger Would Affect Individual Investors