September and October SUV sales will look strong compared with last year in large part because last year was an absolute disaster for SUV sales.

FORBES

Although the absolute volume of short sales is touching a record high, the confidence level of the short-sellers must be near a record low.

FORBES: Clipped Hedges

The company could be attempting to shore up its absolute profit numbers with higher sales.

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All eligible companies were then ranked according to a sales growth formula that combines percentage and absolute growth.

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An incredibly common mistake made by market participants is to make decisions on the absolute level of an indicator such as employment, profits or sales.

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