Slowly but surely some ideas began to brew and I started playing with Absolut Wild Tea.
Among many celebrity endorsers, Annie Leibovitz photographed Salman Rushdie clutching a burning ad for Absolut.
And the more I thought the more Absolut Wild Tea grew on me.
Despite or because of its topsy-turvy birth, Absolut became a world hit.
After 11 days of sliding through the Panama Canal and puttering around tropical islands, by day swallowing snorkeled saltwater, by night Absolut and lime, our balmy respite is over.
Carl Hamilton's book tells how Absolut was invented back-to-front.
The work went viral online, and she was then contacted by a Mexico City gallery and sponsored by Absolut Vodka to cover a city bus, which drew the attention of other commercial clients.
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Absolut has recipes substituting Absolut Wild Tea in a Cosmo (not bad) and a Mojito (that one is tasty actually) and Wild Tea Gimlet, made with fresh lime and simple syrup (good as well).
He describes the bruised egos, the failed ideas and the sometimes less than gripping serendipity of product placement: Absolut turned up in a James Bond film because a friend of the firm knew Roger Moore.
Too much alcohol also irritates your gastrointestinal tract. (Imagine pouring a class of Absolut on an open wound.) Eating just about anything while you drink eases the pain because the food coats the lining of your intestines.
Nobel Paul Krugman, emeritus recipient of the Absolut n Tonic Oslo Prize for Comparative Mixology, has called the recent Republican budget plans voodoo economics, whereas David Brooks is standing at the mineshaft door with a spirit of bold curiosity for the adventure ahead.
For the last three years the French wine and spirits giant, whose portfolio includes Absolut vodka, Chivas Regal scotch and Malibu rum, has invited an up-and-coming fine art photographer to shoot a series of portraits for its annual report, building a one of a kind collection in the process.
But the axe really fell on the online players a few weeks ago when the FBI and Justice Department arrested 11 online poker executives in a money laundering and fraud investigation and shut down three of the biggest sites operating in this country: Full Tilt Poker, Poker Stars and Absolut Poker, responsible by most reports for around 95% of domestic wagering.
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