This process begins when you take some insights or processes and elevate them above the crowd of competitors.
The strongman stage was at one end of the convention center, elevated above the crowd and flanked by enormous video screens.
And then you shouted something inaudible above the crowd to your friends, kissed a random stranger and then danced the night away.
K.K. sat impassively on the chair, raised above the crowd, then lowered at the doors, like an awkward king, a king onstage.
World War II Spitfire and Mustang fighters added a note of nostalgia, and a modern, helium-filled Zeppelin airship bobbed and dipped above the crowd.
This makes it easy to capture images and HD video from creative angles such as above the crowd or down low from a toddler's perspective.
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Various things about the way they put the teams together, salary caps and drafts and things like that make it so that it's very difficult to stand out above the crowd for any long period of time.
From the opening moments when Russian heart-throb Dima Bilan, winner of last year's competition, flew above the crowd and smashed through a series of polystyrene walls in front of the stage, the audience knew it would be an extravagant and lavish evening.
Mr Johnson struggled to get his voice heard above the noise of the crowd, telling them he was "very sorry for the loss you have suffered".
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Now, in this warren of rooms, except for the muffled sound of the crowd above, the only sound was the whooshing of an underground stream, redirected here from Roman times for irrigation and cleaning.
The food is above and beyond all expectations and the crowd is casual, cool and friendly.
Big numbers help the owner of dubious cash lose theirs in the crowd, and the places named above are big.
Next door is Simops, or simultaneous operations, which choreographs the complex dance of drill ships, drill rigs and service vessels that crowd the sea above the leaking well.
John Major was credited with dealing with hecklers well when he stood on his soapbox to shout above a Luton crowd during the 1992 general election campaign.
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Hoisting himself up on a step ladder above the noisy elbow-to-elbow crowd, he gave a rousing speech laced with his trademark wit and intriguing brand of Republican populism ("I'm a conservative, but I'm not mad at anybody, " he likes to say).
After recently losing out on a bonus due to a clause in their contract with Bethesda requiring above an 85 on Metacritic for Fallout: New Vegas, the move to crowd-funding makes sense.
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"All the manoeuvres are geared above all to safety of the crowds and today's tragic events took place a long long way from the crowd, " he added.
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