Mossberg will often be the first critic to get an advance copy of an Apple product, as in March, when he was the first to receive and write about Apple TV, which allows downloaded movies and programs to be viewed on wide-screen TV sets.

NEWYORKER: Critical Mass

Viewers can engage with their favorite television personalities directly through zeebox and even buy the products they see on TV. zeebox also automatically displays more in-depth information about the programs as viewers are watching.

ENGADGET: Zeebox second screen TV companion app crosses over to the US, with a boost from Comcast and HBO