And it will serve the merged company especially well in today's airline business, which is all about scale.
The normal entrepreneur sees conventions in the investment climate, about scale, growth, rationale, that put them off having a go.
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But how far can we trust what we're being told about the scale of the threat?
Murdoch, 39, has consistently denied knowing about the scale of phone hacking at the paper.
As the world's largest democracy, India knows a great deal about large scale elections - and their practical difficulties.
Mr Ollila, for one, has no illusions about the scale of the challenge.
The federation, which represents rank-and-file officers, made the claim about the scale of job cuts at its recent annual conference.
Those who urged him to use this opportunity to be honest about the scale of the commitment required were disappointed.
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The details were revealed in the 2008 Offender Management Caseload Statistics, which reveals details about the scale of the prison and probation workload.
The fact that both those triumphs were part of domestic league doubles leaves no room for doubt about the scale of Richards' achievements.
MPC's reluctance to bring down rates again is that it is sceptical about the scale of the economic slowdown revealed in the national accounts.
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But the prince has apparently since changed his mind about the scale, feasibility and wisdom of such a project at Larvotto, and the project was quietly shelved.
Murdoch has consistently denied knowing about the scale of phone hacking at the paper, which he ordered shut down last summer in the face of the scandal.
But unless there are some clear answers about the scale of complaints and problems associated with the pathway this is a controversy that could run and run.
Liberal Democrat home affairs spokesman Chris Huhne described Ms Smith's plans as "half-baked", and said the government had been in denial about the scale of the knife crime problem.
The BBC's Yolande Knell, in Cairo, says Mr Morsi has been hoping that political dialogue can restore national unity amid growing concern about the scale of the latest unrest.
Speaking after a meeting with Hugh Orde on Tuesday, Mark Durkan said he believed the new chief constable was not in denial about the scale of what remained to be done.
But countries sometimes panic about the scale of offshoring.
Some details about the scale of the Liberty Reserve operation came to light in court documents unsealed by the New York office of the DoJ, which is leading the action against the service.
On most issues, he is on-message with the national Conservative campaign and is evangelical about the scale of the changes he has led in his four years in the top job at the council.
He and his father have always denied knowing about the scale of phone hacking, which police say could have affected thousands of people, ranging from celebrities and politicians to crime victims and war veterans.
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And you've heard Jonathan Evans, the head of the Security Service recently giving a speech based entirely on the facts as the Security, Service knows this, about the scale of the potential terrorist threat.
He said: "I don't want you or me or anyone else to be in any doubt about the scale of the task ahead to deal with a debt crisis that threatens to blight a generation".
Only then can we have a meaningful discussion about the scale of the problem, in which we will want to answer questions like, How many of each type of event are we seeing on a daily basis?
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Over time, by providing a market for these assets that does not now exist, this program will help improve asset values, increase lending capacity by banks, and reduce uncertainty about the scale of losses on bank balance sheets.
David Cameron offered his response, presenting himself as a leader wrestling to head off national decline, frank about the scale of the challenge and willing to admit that confronting it was taking longer and proving harder than he'd promised.
Analysts argue that, if Mr Pfeiffer had handled expectations better and been more honest about the scale of the transformation he was embarked upon and the long-term benefits it would bring, Compaq's shares would not now be getting such a hammering.
James Murdoch insisted before the Leveson Inquiry Tuesday that he knew little about the scale of phone hacking by people working for the News of the World, as he continued his fight to limit the damage the scandal does to him and his family's media empire.
Prosecutors say Mr. Smith and Mr. Halloran tried to bribe Republican officials into giving Mr. Smith a spot on the party's ticket for mayor, in a wide-ranging plot that eventually ensnared half a dozen New York politicians and has raised questions about the scale of corruption in Albany.
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