It's not about guns, it's about humour, it's about fun, it's about being creative.
BBC: NEWS | Programmes | Click Online | Changing gaming's masculine image
It's about endurance, it's about ability to operate within a team, it's about a range of skills.
BBC: Retired army officer calls for UK to allow women in combat
And it's not about the paycheck, it's about respect, it's about looking in the mirror and knowing that you've done something valuable with your day.
It's actually talking about let's learn about what's going on.
And if it's about providing better information, if it's about doing some of the administration, if it's about perhaps organising training for leadership, I don't mind bringing somebody else to support them.
We still have a government where power is divided, not just at the federal level but between federal and state level, federalism is about freedom, it's about individual freedom, it's about political freedom, it's about economic freedom.
CNN: Thompson's September 7, 2007, speech in Des Moines, Iowa
He said: "We have to rethink and redesign what our city centres are all about - and the city centre of Newport has taken a brave step in saying that maybe it's not just about retail, that it's not just about office space - it's about this kind of mixed activity, so dwelling spaces as well as commercial spaces".
"It's not about what's shown in the ad, it's about the audience for the ad, " said April Jordin, a Coke spokeswoman, adding that Coke will also keep showing families in its ads.
As Milk tries to explain to his heterosexual colleague Dan White (Josh Brolin), this isn't about principles, it's about people's lives -- three of his lovers had threatened suicide.
It's about dignity and it's about respect.
WHITEHOUSE: Creating New Jobs by Investing in High-Speed Rail
And what's really important about this for us to understand is that it's just not only about wealth and assets, it's also about the resources that women have to be able to ride out an economic storm.
We don't ask questions about ethnicity or religion -- it's not about saving Jews or Muslims, it's about saving people.
It's a ship that brings containers from Canada to Liverpool - it's quite a sizeable ship - it's about 210m long and it's about to swing to go through a passage way in order to gain access to the lock.
The mother's hunch about the body is wrong, but she's dead right about her husband's having been the victim of foul play.
Ms. SAMIRA ABUSAID (Theater-goer): It's about the war, and it's about things that happened during the war.
That would exacerbate concerns not just about Spain's future, but also about Italy's.
"It's not about their nationality, it's about whether they have put into the British system, " he told BBC Radio 4's World at One.
Then you could go directly to the company's website and read all about it on the company's website and know as much about some company in, let's say, Hungary or Brazil or India as you would about a company in, let's say, Tennessee.
But the fact the hosts scored five tries in the Six Nations for the first time in three years said much more about Italy's flaky display than it did about England's attacking prowess.
Mr. ELKIND: The government's theme for the case says it's not about accounting, it's about lies and deception.
"It's not about me, it's about them, " says Chuck Mache, chief executive of American TonerServ, a printer supply company.
"It's not about now, it's about four weeks' time and beyond, so we'll keep looking and we'll keep making sure we get the right one, " he said.
It's better to live in a place that's about growth and development than a place that's about decline, disability and death.
There are lovely passages about Adam's hospital work with other people's children, for instance, and about Rebecca's work for Mr Damiano, the hotelier, which chime in unexpected ways with the novel's main themes of love and loss.
"The key to winning - forget everything else, tactics, the lot - it's about you as a human being, it's about what you are willing to commit and your attitude and we did that really well, " said Upson.
Then it was Obama's turn for questions, including what he thought about Sarah Palin's criticism of him and what he thought about Palin's public service experience as mayor of Wasilla, Alaska.
And it's not just about a paycheck but it's about that sense of being part of a community and building something that's worthwhile, and holding your head high and knowing your kid looks up to you because you're looking after him and building for his future.
So, it's not about a law being broken here, and it's not about Valerie Plame-Wilson's name.
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