Last year I wrote a story about The Most Misleading Packaging Design I Have Ever Seen.

FORBES: Do Brands Have A Responsibility When It Comes To Packaging?

Because EPR is not prescriptive about implementation, it provides incentives for businesses to voluntarily reduce packaging and get innovative with materials and design.

FORBES: How Corporate America Might Just Save Recycling

Eric Park, of Ziba, a design consultancy, reckons companies must also think about drug delivery systems and patient-friendly packaging, which could create a new kind of branded intellectual property that might be more defensible than drug patents.

ECONOMIST: Pharmaceuticals