He says the concluded that with Windows Phone they would have better ability to differentiate.

FORBES: Connect

But as every business grasps the value of good design, its ability to differentiate diminishes.

FORBES: A Story Goes With It

Handset OEMs find the ability to differentiate through the display compelling, and costs are becoming more competitive.

FORBES: Universal Display: Three Key Points Keep Us Neutral

The FTC now argues that Intel's conduct has prevented PC OEMs from innovating, which limited their ability to differentiate their products.

CNN: Intel claims FTC found no evidence of harm

Key to Harley's consistent growth is its ability to differentiate itself from rivals, inspiring long-lasting customer loyalty and selling motorcycles and apparel at premium prices.

FORBES: Big Cap And Getting Bigger

The ability to differentiate improves the return.

ECONOMIST: Idea

Our ability to differentiate through product innovation, evolve our variable cost model, and maintain a robust balance sheet means that we are well positioned to capitalize on future growth opportunities as the gap closes between demand and actual spending by our core network customers.

FORBES: JDSU Posts Mixed FY Q1; Q2 Guidance Misses; Blame Telcos