Italian Briatore has already stated his intention to turn QPR into a world wide brand.
Creativity, when it involves the production of something both novel and useful, is a key factor in giving a company or, in my world, a brand, the competitive advantage.
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To push LG as a world-class brand, Boden is playing up pricey, iconic products, like its Venus, Voyager and Viewty phones, and its LG60 and PG60 HDTVs, which will launch in April.
The city's lavish spending on the expo is all the more striking given how lacklustre a brand World Expos (or World's Fairs as they are sometimes known) have become in the developed world.
Russia is closer to becoming a member of the World Trade Organization, a brand that gives Russia a seal of approval for many exporters looking to get into the Big East of the BRICs.
And in a world where competition in every brand category is only increasing, identifying a relevant way to set your brand apart can only help.
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Here is a world-class company, with a brand name that is the best in the business and which has made three-quarters of the big jets flying today.
To put it bluntly, in this transparent, on-all-the-time world, a brand is as a brand does.
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"This is an unparalleled opportunity to showcase what has made the Resorts World brand a globally recognized success for the past several decades, " CEO KT Lim said in a statement.
Warren Buffet has turned self deprecating humility and the trust it engenders into one of the most powerful personal brands in the world: A brand that has afforded him countless business opportunities he would not have had otherwise.
But passion and inspiration makes the difference between simply making a sale or building a brand that truly changes the world.
"The World Digital Library project offers a brand-new platform for showcasing the diversity of the world's civilizations, " said Dr Furui Zhan, Chief Librarian of the NLC.
As firm believers that a consumer-centric strategy should drive all that a brand does out in the world, we started there.
Yet Sony turned that perception on its head almost single-handedly, with a couple of world-beating products and a well-defined brand.
How do we fight for the value behind a brand when the world seems bent on seeking The Offer?
November is here, and that means countless men across the world are growing a brand new moustache to raise awareness and funds for prostate cancer under the Movember movement.
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The for-profit sector has been tarnished by minimal admission standards, low rates of degree completion, and high loan default rates, hardly the kind of brand association a world-renowned university would seek out.
"In a world that is teeming with brand messages, with sponsorships everywhere, intimacy is really just the next thing to go, " said Jon Ray, a 24-year-old marketing consultant in Austin, Texas, and author of the blog Who is Jon Ray?
In a world that rockets us from experience to experience, a brand has to be transparently clear with indescribable fidelity.
Like a broad-forces historian, he sets out to explain how a relative latecomer, starting out after Matsushita in the rubble of post-war Tokyo, should become a 20th-century icon with a brand name as well known around the world as Coca-Cola.
The Olympics is the second most valuable brand in the world, after Apple, according to a report by Brand Finance.
By Scott Goodson, chairman and founder of StrawberryFrog, and author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, April 2012).
Frankel has been a master when it comes to using the world of reality shows to build and sell a brand.
In many ways, it's now easier than ever to find a world-class smartphone, but unless you've developed a strong brand preference, choosing one is likely more difficult than ever before.
They just think they are doing them with style befitting a next generation challenger brand taking the world by storm.
Blackberry is still a very respected brand across the developing world - but it is undeniable that it has lost its cachet in the US and Europe.
The recent release of pictures of Wozniacki's Wimbledon dress confirms the benefits of marrying a world-class designer with a global brand and an athlete at the top of her game.
We are a highly-focused international brand marketing and distribution company with a clear strategy underpinned by world class distributor management and financial processes.
The key to a powerful brand is an epic backstory that explains how the brand came into the world.
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