The Georgian Court Hotel in Vancouver, for instance, has the Orchid Floor, a group of 18 rooms stocked with Aveda products, complimentary fashion magazines and the type of gadgets that supposedly speak to a woman's heart, such as curling irons and hair straighteners.

CNN: STORY HIGHLIGHTS

In the three months that followed last year's ad--one of which featured a computerized heart jumping out a woman's body and holding up a sign that says "I Quit"--CareerBuilder says that it saw a 68% increase in job applications and a 10% increase in online traffic.

FORBES: Magazine Article

But not every woman who's having a heart attack is as lucky as Monroe.

CNN: Five ways to get ambulance workers to take you seriously

There is even one woman who is a heart surgeon in Mexico who, after she's finished putting people up and putting new hearts in them, is in the ring boxing and she is a world champion at bantum weight.

BBC: March: Jane Couch

Sirimavo Bandaranaike, who in the 1960s became the world's first woman to be elected prime minister, died of a heart attack after voting, presumably for the party led by her daughter, the president.

ECONOMIST: Sri Lanka

Kilbourne and other leaders in media activism appear in Miss Representation along with Jane Fonda, Rosario Dawson, Condoleeza Rice, Katie Couric, Rachel Maddow, Gloria Steinem and Newark, New Jersey, Mayor Cory Booker to make the argument at the heart of the media activist movement: society measures a woman's value by her physical attractiveness and not in her capacity for leadership.

CNN: STORY HIGHLIGHTS