He dumped that plan when offered a job at the New York Observer, the salmon-colored weekly that lived to tweak the rich and famous, and abandoned journalism for the family business only in 1995, just as his father became a minority owner of Rockefeller Center.
But just to make sure that the message gets through to Chinese tourists and investors, the husband-and-wife team behind Jeju Weekly, Dr. Kim Gyong Ho and Song Jong Hee, plan to start a Chinese publication in 2011 which will be available in both print and on the web.