That means that a cause marketing message can move from a very generic statement--i.e.

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Last year, Tumblr offered a model that provided native advertising on its service, a very different approach from the generic banner ads Geocities had.

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The company struggled to IPO but got public in late 2010 with a major valuation haircut (fraction of cash invested) as the only way to feed a very high burn rate supporting its formulation improvement for a generic migraine drug.

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Otherwise, Pfizer may take a very big hit when Lipitor goes generic.

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Both private- and government-run insurers are rightly requiring that patients be started on cheaper generic medicines unless there is a very good clinical reason to do otherwise.

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The plan is front-loaded, meaning that people can see a physician and get preventive care and generic drugs for very little out of pocket.

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To apply a generic set of set of statistics and philosophies to every football team is very difficult.

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The risk disclosures in a private placement offering memo tend to be sparse and generic, and there is very little publicly available information.

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"Generic Prozac is a nice, large onetime cash generator, but Barr has assembled a very strong near-term product lineup that is going to continue to drive an accelerating growth profile over the next couple of years, " says Elliot Wilbur, specialty pharmaceuticals analyst at CIBC Oppenheimer.

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