Other consumer companies have begun to add health as a value proposition to their products.
"It's now a value proposition more than a price proposition, " says Mann.
Perhaps most importantly, regardless of exactly how Disney Infinity shakes down in its Hollywood announcement, is how good a value proposition it is for parents.
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Active Network benefits from scale, network effects, and a value proposition that drives great efficiency as it helps move traditional offline pen-and-paper processes to the online world.
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David Aaker, a marketing professor at the Haas School of Business, defines a value proposition as having three parts: functional benefits, emotional benefits and self-expressive benefits.
As one Huawei rep put it, this is a value proposition, outfitted with a 4-inch display (we couldn't verify resolution) and 1.2GHz dual-core Snapdragon S4 paried with 512MB RAM.
The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership.
Start-ups will need to either succeed on conventional financial metrics or have a breakthrough value proposition, like social networking, that, realistically, comes along only a few times in a decade.
One of the biggest barriers to success for the studios in the digital age has been the lack of a digital ecosystem that provides a consumer value proposition worthy enough for consumers to fork over their hard earned cash to own a digital movie.
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The Skiff Reader, on the other hand, is being pitched as a consumer device with a compelling value proposition for publishers ( by publishers) and content owners that will ultimately deliver multimedia on a wide range of devices and display types hooked into the Skiff Store -- just not the flagship Skiff Reader with traditional e-paper display.
Yet corporate counsel must now view LSO as a strategic value proposition the benefits of which inure not only to the Legal Department, but to the company as a whole by putting the right people in the right place doing the right thing both (i) internally and (ii) with outside counsel and LSO providers.
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We believe this strategy will help create a better value proposition for both existing and new customers.
Informal gatherings propose a different value proposition if compared to websites such as LinkedIn or Monster.
So it's a huge value proposition for the customer and for the entrepreneur.
There are too many players, many of them with a better value proposition.
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For everyone else, the challenge is making sure you have a compelling value proposition and raising awareness with developers.
Until then, both franchises have stolen a tremendous value proposition from their rivals.
An iWatch could offer a unique value proposition to consumers: just important alerts, vital signs, security and selected media.
Amazon has a unique value proposition in that they make no margin on hardware hoping to pick up e commerce sales.
No doubt, Keiter realizes the competition in comparison shopping is fierce and that, to thrive, he needs a compelling value proposition.
So we are trying to move away from that area and either have a deep value proposition or, as I said, stick with basics.
Offer a better rather than a cheaper value proposition to customers.
Saatchi's answer, as it was led by Bob Seelert and then Kevin Roberts, wasn't just to create a new value proposition, although it certainly did that.
In fact, trailing data suggests that active Fixed Income Managers have provided a better value proposition (measured by alpha generated relative to fee paid) than Large Cap Equity managers.
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Developers could feasibly develop one game across both Windows and Xbox platforms, and it could offer a tasty value proposition if consumers buy one release to play across multiple Microsoft-controlled platforms.
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"If I can't look at a business and give you a three-sentence pitch as to why it is a compelling value proposition, I probably don't want to be in it, " Capellas says.
In the field of strategy, we always make a big thing out of differentiation: we tell firms that they have to do something different in the market place, and offer customers a unique value proposition.
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"If you have a choice of spending a million dollars on getting 250, 000 new customers, or a million dollars on serving the ones you already have, better, that's a difficult value proposition, " Cylink's Crowell said, suggesting that most companies would take the additional customers.
Providing a better value-proposition to the customer is much more likely to endure goodwill than spending on marketing.
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The bigger question is whether Yelp can go beyond the basic services it offers to provide a value-added proposition.
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