Users are then responsible for registering a single account with avalidemail address, credit card details along with a billing address (alternatively, avalid Paypal ID).
That means you have to register with Forbes.com using avalidemail address, allow me to DM you on Twitter or message you on Facebook (depending on how you choose to enter the contest).
How many of us when reading an apparently valid link in an email would bother to check whether the link is actually valid or whether instead it takes you to a malicious site.