At this stage, the Scottish government has not fixed a unit price.
"In real terms, alcohol is 62% more affordable now than it was 30 years ago and research indicates that a minimum unit price of 40p and a ban on promotions could decrease consumption by 5.4%, " he said.
The most effective way of targeting the heaviest drinkers is probably through a minimum unit price.
Scottish government plans for a minimum unit price for alcohol were defeated by the Health Committee on 22 September 2010.
Opponents of a minimum unit price say it is unfair because it penalises all drinkers, not just those who cause or have problems.
We are working with the alcohol industry which has pledged to take one billion units out of the UK's alcohol intake and introduce a minimum unit price.
Bottom line: fiduciaries of small plans can be just as sophisticated and just as knowledgeable as fiduciaries who serve large plans even though fiduciaries of smaller plans may pay a higher unit price or management fee for the same services.
In November, the Scottish government made a second bid to bring in legislation which will set a minimum price for a unit of alcohol.
Meaning that a single unit owner or a multi unit owner pay the same price for their cost of goods.
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In England and Wales the consultation on a 45p minimum unit price finishes next week.
Liberal Democrat health spokesman Ross Finnie said the Health Committee had been "hampered" in its efforts to scrutinise the legislation without a specific minimum unit price.
The view from the commission came as ministers at Westminster proposed a minimum price of 45p a unit for the sale of alcohol in England and Wales.
MSPs passed The Alcohol (Minimum Pricing) (Scotland) Act 2012 in May 2012, setting a 50p minimum unit price as part of an effort to tackle alcohol misuse.
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Government ministers are proposing a minimum price of 45p a unit for the sale of alcohol in England and Wales as part of a drive to tackle problem drinking.
Say, in a grocery store, when you try to find out the unit price for a product, there's those various small stickers on the shelves.
Meanwhile ministers in Scotland are planning to press ahead with plans for a minimum price per unit of alcohol.
These manufacturers are able to analyze a price elasticity curve, yielding a forecast of the average unit retail price before product development dollars are spent.
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In October, Anne Milton, public health minister for England, told MPs that a minimum price per unit could be open to legal challenges relating to European competition law.
To prevent simply shifting the problem from the pub to the home, it said, this needed to be coupled with a 50p per unit minimum price in shops and supermarkets.
And a spokesman for Health Secretary Andrew Lansley said he had been reluctant to consider a minimum price per unit because it would not be legal in terms of the EU competition regulations.
Because the number of potential customers for such experimental sensors is small, the firms manufacturing them have to charge a high price per unit just to cover the fixed costs of designing the product, setting up the factory, and so forth.
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He estimates that a minimum price on every unit of 40 pence would result in about 1, 000 fewer premature deaths a year, about 40, 000 fewer hospital admissions a year, and about 10, 000 fewer violent crimes and criminal damage incidents per year.
One of the most controversial measures to have come before Holyrood, the SNP's plan to set a minimum price per unit of alcohol was defeated in the last parliament after opposition parties refused to back it over concerns it was illegal and would punish responsible drinkers.
That is a simple and elegant pricing structure that everyone understands, at a price-per-unit that investors can afford.
Both of these trends will contribute to slowing unit volume among a price conscious consumer market.
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Translation: If they can get a good price for the unit, it is gone.
Plans to set a 50p minimum price per unit of alcohol have already been approved by MSPs.
Executive ministers, Michael McGimpsey and Alex Attwood have said the minimum price for a unit of alcohol should be between 40 and 70 pence.
Morgan, which led a syndicate in the bank loans, was trying to sell that unit but couldn't get a decent price.
In September, Archos plans to offer a camera module for an additional price, which will convert the unit into a digital camera and video recorder.
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