Each has a unique facial expression, posture and hairstyle.

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But socially-conscious buying offers a way for consumers to marry unique expression with a social purpose.

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"Offering the Q10 in 100 color combinations is a unique way for PENTAX to showcase its commitment to supporting photo enthusiast's creative self- expression, " said John Carlson, Sr.

ENGADGET: Pentax offers 100 different custom color options for its Q10 mirrorless camera