For example, a typical customer can eat at Jollibee on Monday, Chow King on Tuesday, etc.

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What are the weakest points of a typical customer experience with your brand?

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The designer says he could imagine his typical customer wearing a version of the Cinderella slipper at a summer party, a night at the opera or a night on the town.

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The typical mortgage customer has a credit card, a debit card, a checking account, a savings account and online bill-paying.

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"The payments would not be so recognised by the typical customer when he opens a current account with a bank, and they are not generally so presented by the banks in their terms or other documentation, " he added.

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The typical American Express Card customer never even gets a whiff of its existence.

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In a typical freemium model, you can expect to support 50 free users for every paying customer.

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Valdez also discussed an innovative option his firm is pioneering to give clients an alternative to the typical operating line of credit: In these cases, Pavestone will pool the customer invoices into a fund that becomes the functional equivalent of a traditional line of credit.

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For most investors in technology start-ups, the typical approach entails a five-year investment horizon that will enable the company to build market share and a sizeable customer base, making it ripe for a high-value liquidity event.

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