Doc Searls has written a very thoughtful book on the intention economy and the promises it holds for both vendors and customers.

FORBES: Why Can't Contextual Ads Be Contextual?

The ideas in the book are presented in a more distilled, thoughtful way, and the book framework allows me to tell longer stories and explain more complicated ideas.

FORBES: Warning: Blatant Self-Promotion.

So, all you workaholics, all you hard-driven executives and hedge fund managers, all those insatiable for power and money, and those who only go to their doctor for a yearly checkup--all of you should peruse this thoughtful book.

FORBES: Heart And Soul