Most impressive was the ability for the parties on both sides to watch a movie together, with a third screen in the middle, while still chatting.

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Well, we run a business, and pagination helps us deliver the ads that pay the bills (yes, readers really do click to a second and third screen).

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There is definitely enough room on the front for a larger screen (the iPod mini's screen is 1.67 inches, or roughly a third larger), so obviously they went for the cost savings of using a smaller screen.

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It will also provide a window into how quickly the third screen gets adopted into commerce as a whole.

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King Kong will grace the silver screen for a third time on Dec. 14.

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About a third were reading fiction on screen, with higher levels for those using tablet computers or e-readers.

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When the replacement bulbs could only be purchased from third party vendors at about the same cost as a brand new flat screen LCD TV, we knew it was time to move on.

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In fact, Apple introduced two new iPads this week: The fourth-generation of the regular 9.7-inch iPad, which replaces the third-generation model released back in March, and the iPad mini, a smaller-screen version (7.9-inch display).

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"If you have just a slight change in the ordering, particularly something that might bubble up from eighth to third or fourth on the screen where you're far more likely to see it, then just that simple change in ordering might have a huge influence on what you click on".

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