The professors plan to begin a study on the cross-generational interaction in Wizard101, KingsIsle vice president of marketing Fred Howard tells me.

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This study looked at a lot of research on leukemia and social interaction among kids.

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Eighty-eight percent of respondents in our study reported that people are less polite on social media than they would be in a face-to-face interaction.

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The study also found that 60% of respondents reported a high likelihood to make a purchase based on an in-person interaction and that 67% of offline conversations are mostly positive.

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