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According to a recent Harris Interactive study, 96% of US adults prefer free apps, a trend that holds steady across more affluent demographics.
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But those days may be over, according to a new study conducted by Harris Interactive on behalf of the jobs site CareerBuilder.com.
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In fact, a recent study by Harris Interactive found that only 20% of college students felt their K-12 education adequately prepared them for STEM at the collegiate level.
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Take, for example, a 2012 study from the Interactive Advertising Bureau, in which 76% of consumers said they used their mobile phones in-store to help make a purchase decision, and more than half (53%) abandoned an in-store purchase because of information they found, such as lower prices or a negative review.
FORBES: In A 'Me-Tail' World, It's All About You
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According to a 2010 study conducted by Harris Interactive and sponsored by Intel, eight out of ten American adults get frustrated waiting for technology, with half admitting to acting inappropriately or out of character as a result.
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