In 2012, however, four German researchers followed their passion for the study of passion and published a paper in a journal called Entrepreneurship Theory and Practice.

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Further afield in Seattle where chains are also now required to display calories (the practice also spread to California), a study of 37 sit-down and quick service burger, pizza, sandwich, and Tex-Mex chains in the area found fast-food entrees contained about 19 less calories only 18 months after the regulation was implemented.

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In accordance with normal practice, a feasibility study has been commenced to test the objectives, practicalities, costs and expected results of such an annual commemoration.

UNESCO: Communication and Information

However, those who study the development of high performance have demonstrated repeatedly that practice and executing effective effort play a huge role in the skills we develop.

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One study, led by Bill Bradley, a former senator and an adviser to McKinsey's non-profit practice, has found that they waste a lot of money.

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In a study of ten "named and shamed" colleges, Paul Goddard-Patel and Stephen Whitehead found evidence of good practice inside the classroom and in the interaction between lecturers and students.

BBC: UK colleges 'improving slowly'