After a brief interview with the car owner and an even briefer interview with some people at Uber I was given a small packet of information regarding ubers operating procedures, how the payment system works etc, given an iphone and sent on my way.

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It had a revenue stream outside of adverting (with pro membership available for a small annual fee), it had clients on every mobile and desk-bound operating system out there, it was hosting pictures for countless blogs.

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"It is a bit ironic, but the fact that Apple currently has such a small market share versus Microsoft 's Windows means that there are far fewer hackers writing virus code for the Macintosh operating system, " says Pile, who notes the premium IT managers place on system reliability.

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