We think about it all the time and we want to be a simple product that people love.
Orabrush went from being a simple product, to becoming an amazing technology platform that leverages YouTube to market innovative products and build ecommerce brands.
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In one successful past PM search interview one applicant had a larger, systematic approach involving Carrier endorsements based on mobile subscriber product satisfaction, and went far beyond a simple product launch strategy.
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Spanx is a relatively simple product that answered a huge unmet need in the marketplace.
Perhaps he, like many of us, shared the sentimental view espoused on the back label of a million bottles that wine is a simple agricultural product, the fermented juice of grapes that is maybe aged for a time and then bottled.
The Cloud Engines philosophy is that by making a product simple, open and affordable, the community will participate in making it better.
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Many in the U.S. view the web browser as a web 1.0 product and a simple tool to render web pages.
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But the product itself faces the same problem as the toaster: cooking grains is a fairly simple task, how do you build a product that can do it better and therefore be worth a premium to consumers?
In my research, I've also found that fewer than 20% of nascent business owners intend to introduce a new product or service, and a simple desire to be your own boss is as frequent a motivation as a new business idea. (I'll leave the policy implications of subsidizing the nonpecuniary aspects of business ownership for another discussion.) Broad-based programs lump all of these very different businesses together.
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"It's a simple-yet-powerful product that's very easy to use and has one goal: crystal-clear calls, " said Wendy Fortin, ION Product Manager.
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When the Oil of Olay brand hit the market back in the 1950s it was a simple, home-spun product guaranteed to keep skin soft without being greasy.
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So here we have a simple idea, a minimum viable product, executed across multiple platforms, with a single purpose.
The fear is a simple plane logo may brand their product as environmentally dangerous to eco-conscious consumers, thereby closing off the market that gives them their income.
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You identify a simple selling point that differentiates the product or service from its competition in the minds of consumers, and you use the branding to ensure that this selling point sticks.
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However, in this case there are complications because health insurance is not a product best described with a simple supply and demand model.
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Ferdowsi from the start insisted Dropbox's home page be a simple stick-figure video showing what the product does.
The simple, entrepreneurial fix is a new mortgage product that would combine debt with equity, something like a convertible bond.
The final product is deceivingly simple: a collapsible, 10-inch-long, hand-powered inhaler made of plastic and metal that weighs 4 ounces.
For each, Dedio asks a simple question: Does the company's product or service change the behavior of the consumer or capital spender?
Gross Domestic Product or GDP is a relatively simple formula.
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Students were asked to design a recyclable consumer electronics product that was engaging and simple for consumers.
That product was the wrap dress, a simple stretch of jersey fabric that ties around the waist.
It takes courage to make a product like the iPad that is so simple a child can use it.
The simple product is pure death protection, a.k.a. term insurance.
Marketing at its core is a simple profession: Find the groups of people interested in your product and tout the benefits (as opposed to the features) that appeal to each respective group.
Most buyers outside of Japan expect new products to be simple and intuitive, and they are less concerned about a product's point of origin.
The product also marks a step toward mainstream adoption with the simple fact that it arrives mostly assembled, so customers don't need to be experienced craftspeople to put the thing together.
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Start-up Posterous, best known for its simple blogging service via email, has revamped the company around a new product called Posterous Spaces.
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Millions of simultaneous users play Farmville or Draw Something (which scaled up to 36 million users in 6 weeks), which requires a simple, fast, elastic database (called a NoSQL database, a new category of product designed for the age of big data), that can process and deliver massive amounts of user and other types of data in real time.
This sounds pretty simple when written, but can be a challenge during the exciting and sometimes tumultuous move into a new product line.
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