Morris says the Microsoft effort is currently just a research project, and in its earliest commercial incarnations would likely be a simple controller for a music player or cell phone.
"This is pure and simple a player safety rule, " McKay said.
It was the realization of a dream for a player which had begun life with one simple dream -- to become one of the best striker's on the planet.
More impressive than that was the way Apple transformed its business with a simple (but innovative) MP3 player: the iPod.
Game theory is used to understand how decisions are made in fields as diverse as economics and evolutionary biology, and even for a game as simple as coin-flipping it can yield a strategy that gives each player the best chance of winning (or, at least, of coming out even).
NeoTV Streaming Player (NTV300) is a simple-to-use device that's an ideal solution for streaming thousands of movies, TV shows or songs to TVs in full 1080p HD and 5.1 Dolby Digital Surround Sound.
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It was a simple drill: the lineman squaring off against an offensive player who wore the number 76.
The reason is simple: Battery-power is proving to be a small niche player.
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Simple it may be, but the music player can deal with a handful of common formats including MP3, WMA, AAC and MP4 -- all can be set as your ringtone or system sounds within the player.
Previous investigations of such strategies, though, have focused mainly on two-player games, in which strategy need be developed only in a quite simple context.
The simple fact is that any recent player inducted to the Hall of Fame will enter under a veil of suspicion and uncertainty, regardless of what evidence exists.
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If you're a marketer looking to convince customers that the simple audiobook is a quagmire of convoluted and confusing technology, you get the Playaway, an audio player and audio book all in one.
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High-end games with multi-player integration, dozens of streaming options from a host of partners via XBox Live, a very simple user interface that never intends to be anything but pure entertainment.
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Surely, Nokia has staked its claim as the dominant player in the cell phone market, and there is still huge sales potential in emerging markets for a simple cell phone.
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