French director Damien Baroghel submitted a short and simple video showing a man talking to afriend on his phone, and simultaneously stopping by an ATM to cast his vote on election day.
And, true to form, when he couldn't find a bag he liked as a gift for afriend, he decided to make his own, coming up with an entire line of archly simple, high-quality leather bags with a unisex flair.
They understand that a process like tracking the impact of a trade promotion across several marketing and sales channels is never going to be as simple as using Google to find out what happened to afriend from high school.
Even better, the receiver's gigabyte of mass storage flash memory makes it simple to copy stored documents onto the PC or share them with afriend or colleague via good old sneakernet.