"That day began a simple dream -- the dream of being able to save people from dying waiting for an ambulance, " reflects Beer.

CNN: Saving 40,000 lives in under 3 minutes

It was the realization of a dream for a player which had begun life with one simple dream -- to become one of the best striker's on the planet.

CNN: Falcao: Soccer's 'Tiger' prowls for goals

Not an issue of cruelty or insensitivity or lack of dream for Utopia, but a simple matter of economics.

FORBES: Meet The New Subprime: It Will Cost Us Billions

The simple arithmetic calculation does not have to be a pipe dream.

BBC: Is India the new China?

You would never dream of sending an important document to a client or even a simple email to a colleague that was written similarly to the first paragraph above.

FORBES: Never, Ever, Ever, Ever Apologize - Media Training