Just a good, simple database with clearly understood reports.

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An example of an application that does not work well in a simple cloud environment is a shared database, such as the typical Oracle database application, where the information is one big block of data that needs to be manipulated all the time by many computing processes and where access to the shared data needs to be synchronized and managed.

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Millions of simultaneous users play Farmville or Draw Something (which scaled up to 36 million users in 6 weeks), which requires a simple, fast, elastic database (called a NoSQL database, a new category of product designed for the age of big data), that can process and deliver massive amounts of user and other types of data in real time.

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Here's a simple scenario: If a company uses JigSaw, a crowd-sourced contact database, to get contact data about prospects, it then can transfer that data to Marketo, a B2B marketing automation vendor, which will send out offers to view content.

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For them a simple to deploy and manage DoS Defense system that they can put in front of their web, database, and DNS servers is ideal.

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