Nor had the world yet discovered how to measure in asimpleandpractical way whether and to what extent they were adding value to, and delighting, their customers.
My colleagues and I have created asimpleandpractical approach for doing just that, for creating realistic vision and strategic map for your business and then using that map to navigate through rough waters or calm.
The article offers asimple, top-line summary of the initiative, noting practical ways it will make business start-up easier and more attractive, including cutting taxes on small businesses and making access to capital easier.