Since then, Benetton has been relatively quiet on the global stage for 20 years and this front foot forward attitude from a can do brand like Benetton defines them as a self styled maverick with great strengths from racing cars and fashion through to a phalanx of good deeds in conscious commerce that is matched by little tolerance for tedium.
Pinault acknowledges that it will be a big challenge for the self-made designer who has never worked for a major fashion brand.
In contrast to many rivals, Ms Winfrey has made self-improvement a part of her brand.
"My personality doesn't work without fame, " says Brand in a flash of self-awareness, before launching into an anecdote about meeting Britney Spears and an elephant.
Kennedy could encourage high-powered women such as Facebook's chief operating officer, Sheryl Sandberg, to spread a U.S. brand of self-made powerful women who have prospered in places such as Silicon Valley.
But the chocolate that Emmy Award winning Today Show co-host Hoda Kotb picked as her favorite thing was not a new, trendy, or self-important brand.
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And Tesco is not the first multinational to buy into a self-consciously cool, quirky and independent-sounding brand.
"It is not just walls and a kitchen and a bathroom, it is about creating a true luxury brand, at once authentic, unique and self-defining when encountered, " he said.
Whether it be an individual of note, a brand, or an organization, today we are all self-publishers.
That sounds a lot like the psychographic bulls-eye for every self-respecting luxury brand in the American market these days.
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To engage a good brand in a deep relationship is synonymous with my becoming my uncreated self, and this is the most profound of choices.
Men who used the generic battery later rated themselves as significantly less attractive than brand-name battery users, and felt that they had a lower sense of self-worth.
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This time the venerable British brand is staying one step ahead of its already digitally-advanced self by working a partnership with Twitter to tweet backstage photos of each and every look in the collection before livestreaming its London Fashion Week runway show.
As a writer for the small business community, I care deeply about the way entrepreneurs and self-employed business people brand themselves.
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