One of the leaders of the abstention movement is Chris Raine, an affable 26-year-old former public school boy, who sold bootlegged liquor in his schooldormitory before a damascene moment about his own drinking led him to start Hello Sunday Morning (HSM), a charity that encourages people to take a break from booze for between three and 12 months, and blog about it.
The set hints at life beyond high school, including a Columbia University dormitory room that appears to be outfitted for female freshman, with sparkly sneakers and film-noir posters.