He adds that checks also indicate that Cree has started a new sales promotion for distributors and is offering volume related price discounts between 5-20%.
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Back then it was about to embark on a programme of expansion and sales promotion that would turn it into the UK's most powerful retailer (by far).
Bloomberg reported earlier this month that Zynga, which also makes Farmville and Mafia Wars, will begin promoting games from other developers within its own titles, taking a cut of any sales deriving from this promotion.
They understand that a process like tracking the impact of a trade promotion across several marketing and sales channels is never going to be as simple as using Google to find out what happened to a friend from high school.
Meanwhile, GM, which also had a truck promotion in October, said Silverado sales rose 8% for the month, and 15.6% for the year, to 301, 998.
Waitrose said it had "seen a trend towards a higher proportion of sales from wines which are on promotion, as customers look for bargains".
Armed with this information, the baker can increase sales by (a) launching a home-page promotion that maintains the higher level of interest in the strawberry shortcake, and (b) creating a coupon that lowers the price of the tiramisu to attract frequent customers.
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On top of paying royalties (of about 11% to 12% of sales) to the franchisor, franchisees often bear the brunt of a promotion's cost.
Um says his higher estimates for the quarter reflect stronger-than-expected iPad 2 sales, plus favorable component pricing and a less dilutive than expected back-to-school promotion.
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For its part, Eos appears to be overhauling its sales effort. (The company denies this.) One quirky promotion promises a free Apple video iPod for purchasing a round-trip flight by August 31.
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