While bad social media can hurt good is not necessarily a route to success.
Keen ramblers can also sniff out a route to The Nostrils on the Isle of Wight.
The City recently lost a Flybe route to Liverpool and a BMI Baby route to Manchester.
Raising money from fans offers a route to creative control and sane working conditions.
Marketers will see automation as a route to better orgs, process, ROI, and business results.
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Lawrence kick-started the Arab Revolt, but it was Gertrude who gave the Arabs a route to nationhood.
French retailer Carrefour is among several retailers who have been looking at such a route to enter the Indian market.
Bebo hopes to tap even bigger audience figures -- through "KateModern" -- as a route to raising advertising revenues.
Cue the light bulb moment and the start of a route to responsibility.
The job of transport minister has never been a route to political fortune.
In Argentina, Mercosur once had the enthusiastic backing of business, which saw it as a route to a larger market.
The monument is also a route to earthly salvation, in the form of tourist spending, for this town of about 22, 000 souls.
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It sees the EU's population of 500m people and its economic heft as a route to relevance on issues such as climate change.
In each case we seem to prize large quantities of failed, inadequate or poor work as a route to a small number of successes.
He likens it to a "safe cybercafe for children" where they can strengthen their English skills, which can be a route to economic advancement.
Facebook spent 2012 becoming a mobile company (and Home is a way to extend mobile presence), which while necessary is not a route to riches.
"It gives young people a route to make amends and have a second chance, " said Dusty Kennedy, head of the Youth Justice Board Cymru (YJB).
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But they offer a route to multilateral management of the tensions.
Iran's better hope, though again frustrated by American political and economic pressure, is to offer the landlocked countries a route to the Gulf or to Europe.
Second, even to the extent that trade liberalization would raise the efficiency of the world economy, it is not, repeat not, a route to overall job creation.
The Black Cats take on Blue Square Premier Barrow in the third round and Bruce has targeted a cup run as a route to silverware and European football.
It took St Helens until the 17th minute to open their account, with Cayless powering over after Sean Long's cut-out pass gave him a route to the line.
Having just finished a masters in software engineering at Oxford Brooks University, he was looking for a route to Silicon Valley, maybe even becoming the next Mark Zuckerberg.
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Scientists at Imperial College London may have found a route to new drugs that could treat schizophrenia, one of the most common mental illnesses, more effectively than current drugs.
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The group says it represents wrestlers from 180 countries, including many where wrestling is the national sport and the only sport that gives athletes a route to participation in the Games.
But it's heavily traveled by commercial trucks hauling goods between Atlanta and Savannah's busy seaport, and is often used by travelers as a route to Interstate 95 along the Eastern Seaboard.
The problem started to receive public attention in late March when security firms realised that the way Windows handles animated cursors could be used as a route to take over a PC.
The program is attracting mostly international students who believe it will provide a route to the U.S. Here, too, there have been holdups: delays in obtaining visas and getting approval for student loans.
She teases the reader intellectually rather in the way that Gertrude Stein used to tease, by a strange use of repetition, and by often using silliness as a route to the exploration of seriousness.
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